RWD footwear design consultant
CREATIVE DIRECTOR
MAY 2021 - PRESENT
Footwear design consultant providing an end-to-end service that is founded on three key pillars: design strategy, conceptual thinking, and concept delivery. Our approach emphasizes the importance of creating a clear and brand-relevant narrative that reflects the brand's DNA, culture, and target audience, in order to produce truly unique products. Through our extensive working method, we are able to apply rigorous and iterative sketching process to seamlessly integrate the narrative into the physical product design. With over 15 years of experience in the industry and strong relationships with factories in Portugal, Vietnam, China, and Taiwan, we are equipped to bring concepts to life with flawless execution, ensuring a smooth transition from concept to reality.
Clients
adidas by stella mccartney
adidas originals
puma motorsport
LANVIN
gales+
KARHU
SUPERGA
FILA
Design strategy and Creative direction that focuses on narrative led design
Concept generation through rigorous and iterative sketch process
Concept delivery through 15 years of extensive manufacturing knowledge and factory partnerships
CONVERSE
GLOBAL FOOTWEAR DESIGN DIRECTOR BASKETBALL
MAY 2019 - May 2021
SENIOR DESIGNER SPECIAL PROJECTS
OCTOBER 2017 - MAY 2019
Global design director and lead designer for performance basketball. Hired to build a new basketball design team and launch Converse Basketball into the market after a 10 year hiatus. Heavily contributed to the design strategy for the range outlining the key design language and performance solves.
Highlight Projects
G4 PERFORMANCE SHOE - LEAD DESIGNER
BB PRO EVO PERFORMANCE SHOE - LEAD DESIGNER
AS BB JET - LEAD DESIGNER
Close collaboration with Nike NXT innovation team on technology and best practice
Created a strategic design language to highlight the brand on and off the court
Worked with key NBA athletes (Kelly Oubre Jnr, Shai Gilgeous-Alexander, Natasha Cloud, Draymond Green)
Helped build a dedicated Basketball team
ADIDAS
FOOTWEAR DESIGNER GLOBAL FOOTBALL
OCTOBER 2014 - SEPTEMBER 2017
FOOTWEAR DESIGNER MENS ORIGINALS
APRIL 2011 - SEPTEMBER 2014
Footwear designer for global football and Originals business units working across performance cleated/non cleated and lifestyle footwear.
Highlight Projects
X17 AND X18 FOOTBALL BOOT SILO - LEAD DESIGNER
Steven Gerrard signature Predator Instinct - LEAD DESIGNER
Messi Ballon 5TH D'Or WIN CELEBRATION EditioN - LEAD DESIGNER
Nigo X ORIGINALS - Lead designer
Pharrell Williams X ORIGINALS - Lead designer FIRST signature shoe
Advanced material and construction work (HF welding, HM welding, primeknit, techfit)
Advanced tooling design and development (TPR, TPU, PU Casting and BOOST)
2D/3D Creation and modification
Seasonal Travel (Inspiration, Focus Groups and Product Testing)
Seasonal Creative Direction input
Input into seasonal material stories and selection
Creation and development of advanced concepts
Cross category collaborations
Seasonal development travel (Asia)
Material supplier collaboration
LE COQ SPORTIF
JNR FOOTWEAR DESIGNER
JUNE 2009 - AUGUST 2010
Designing lifestyle and performance footwear for Le Coq Sportif International in Paris. Working on briefed and non briefed projects from research phase to production.
• Market and trend research
• Ideation and sketch development
• Material and Colour direction
• Prototype development (Internally, Asia and Europe)
• Final production specification
WGSN
FREELANCE TREND CONTRIBUTOR
JANUARY 2007 - JUNE 2009
Compiled a bi-monthly report for the sneaker market, highlighting key trends in sport and lifestyle.
• Attending product launches, gallery openings and store previews
• Realising new trends
• Colour and Material trends
• Editorial skills
PUMA
DESIGN AND DEVELOPMENT ASSISTANT
AUGUST 2007 - JUNE 2009
Product development and design for the Black Station footwear division responsible for the delivery of high end Puma footwear including Rudolf Dassler Schuhfabrik, Mihara Yasuhiro for Puma, The Black Label and Alexander McQueen for Puma. Working with the best material suppliers and factories in Italy.
• Market and trend research for the senior design team
• Assisting in the design of inline product
• Material and Colour direction assistance
• Special projects and special make up assignments
UNIVERSITY OF HUDDERSFIELD
AUTOMOTIVE DESIGN BA[HONS]
AUGUST 2003 - JUNE 2007
Member of the Automotive design class of 2003. Graduating with a 2:1 with honors and professional enhancement, completing a one year internship with British Sport Car brand TVR in Blackpool.
• Built fundamental sketch and rendering skills
• 2D and 3D modeling
• Conceptualisation and story telling
• Engineering and development